B
NARRATIVE VALUE
Certainty
●●● high
ABCDEFG
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
As of: 2026-Q4Status: ActiveCeiling reason: No confirmed −
History2026-Q4BHistory grows each quarter
AUARA: Not a share of revenue — all of the profit goes to water. The letter is B; certainty is high. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q4; estimate based on public information.)
Main narrative
Sell mineral water and put every euro of profit into places without water. AUARA, founded in Madrid in 2016, was designed around that single point. Its founders had dug wells in developing countries as students and concluded that a product that keeps selling sustains funding better than a fundraising appeal does.
The bottles are 100% recycled PET — a first in Spain — and the labels use recycled material too. No profit goes to dividends; all of it funds water, sanitation and agriculture projects. By its tenth anniversary in 2026 it had carried out 268 projects in 28 countries across Africa, Asia and Latin America, giving more than 168,000 people access to clean water. In 2025 alone it built over 45 installations serving 23,000 people. On the ground it works with 25 partner organizations, and the work includes maintenance and training in use after installation. Buying the product, rather than donating to the company, is what funds the projects.
One person’s story (N1)
+ A single story
The benefit appears collectively. So that installation is not the end of it, 25 local partner organizations handle maintenance and training in use. In 2025 alone more than 45 water installations were built, serving 23,000 people. The money comes not from an appeal for donations but from the profit on bottles sold in shops, with nothing going to dividends. The cumulative total to its tenth year is 268 projects in 28 countries and more than 168,000 people. The route by which buying becomes a well is made to work with bottles that are 100% recycled PET. Nature of sources: independent (news agency and specialist press).
Source nature: Infobae / Corresponsables / T2 industry media. Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- The positive side of this assessment rests on the single story (N1) above and its source. A per-item ledger of positive effects has not yet been compiled for this organization.T2 industry media
Watching (unconfirmed; not counted in the assessment)- The single-use-container nature of the business
- independent verification of post-installation maintenance
Looking ahead (not included in the assessment)- Expanding the regions and number of projects and raising consumer awareness.
A second look
The scale of benefit depends on sales: if the product does not sell, the projects stop. The tension between selling single-use plastic bottles and reducing environmental harm remains. Whether wells and installations keep working after they are built has not been independently verified.
Sources
+N1Infobae / Corresponsables｜El modelo 100% social de AUARA cumple 10 años｜2026｜🔗
How to read this assessment
A Independently verified +, with no confirmed −
B Leans +, with independent backing
C Mixed. A confirmed − sets the ceiling, or much is unverified
D A serious confirmed − sets the ceiling
E A serious − reaches the core of the organization
F Serious and systemic, with little redeeming +
G Only extreme cases
Out of scope An entity whose core purpose is illegal
On hold Independent evidence is scarce on both + and −
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the narrative an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q4 | Back to top