Belu is a UK social enterprise under the banner 'change the way we see water,' giving 100% of net profit to the international NGO WaterAid. Supplying mineral water and filtration systems to hotels, restaurants and workplaces, since 2011 it has for 13–14 years donated all its net profit—unrestricted—to WaterAid. Because it is unrestricted, WaterAid can allocate it to where it is most needed, including emergencies, disasters and conflict. Cumulative donations have reached £6.1M (some reports say £6.5M), and through WaterAid's work about 410,000 people's lives are said to have been changed with clean water, toilets and hygiene. The business itself produces only within the UK to limit transport, uses recycled glass and rPET, and became the first UK water brand to achieve BSI's PAS 2060 carbon-neutral standard. Co-CEOs Natalie Campbell and Charlotte Harrington say they will keep giving net profit through 2030, aiming for £1M a year.
●●○ medium
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
Belu Water: Mineral water that gives 100% of net profit to WaterAid. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q3; estimate based on public information.)
Main narrative
One person’s story (N1)
+ A single story
Worldwide, 1 in 9 people lack clean water near home and 1 in 3 lack a decent toilet. Belu sells mineral water and filtration to hotels and offices and gives all its net profit to WaterAid. WaterAid allocates the unrestricted funds where most needed, restoring health, schooling and dignity with clean water, toilets and hygiene. The benefit appears not as an individual name but as the collective of about 410,000 people (WaterAid estimate) in poor/hard-to-reach areas supported by WaterAid, indirectly via Belu's donation.
Source nature: Food & Drink International / WaterAid / P2 Industry media / WaterAid. Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- Since 2011 it has given 100% of net profit to WaterAid (unrestricted). £6.1M cumulatively (a 14-year partnership), changing about 410,000 people's lives via WaterAid. Produced only within the UK, non-exported, low-footprint, recycled glass/rPET, the first UK water brand to achieve PAS 2060 (BSI) carbon neutrality. A member of Social Enterprise UK.P2 Industry media / Institute of Hospitality
− effects (confirmed)
- No confirmed −.
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- Reaching £1M a year; expanding filtration/refill; partnering on watershed conservation (Rivers Trust, etc.).
A second look
The plus is access to clean water and hygiene via WaterAid (People) plus low-carbon/recycled packaging (Nature), with the donation amount recorded in accounts and confirmed by WaterAid, and independent PAS 2060 certification. Caveats: the benefit is one step indirect via WaterAid (Belu → WaterAid → the field), the '410,000 people' is a WaterAid estimate, and there is environmental criticism of the bottled-water business model itself (though the company promotes filtration/refill and is carbon-neutral).
Sources
How to read this assessment
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the story an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q3 | Back to top