B
NARRATIVE VALUE
Certainty
●●○ medium
ABCDEFG
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
As of: 2026-Q4Status: ActiveCeiling reason: No confirmed −
History2026-Q4BHistory grows each quarter
Bôndy: Planting trees on farmers' land with companies' money. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q4; estimate based on public information.)
Main narrative
Madagascar's forests have been shrinking under slash-and-burn farming and the cutting of firewood. There is no shortage of tree-planting projects, but seedlings die if nobody tends them afterwards. Bôndy, founded in 2018, put the planting on farmers' land.
The mechanism is this: a company pays for the work as part of its environmental and social commitments, and Bôndy plants trees on a farmer's land. The species chosen bear fruit or yield timber, and the grown trees belong to the farmer - so the reason to tend them sits with the farmer. It works from several sites, mostly in the Analamanga region, and its mangrove restoration plans the planting of 5,000 propagules between 2025 and 2027. Individual corporate projects are recorded at scales such as 8,666 trees on 8.6 hectares, sequestering 57 tonnes of CO2 over five years. The design reframes planting from a company's atonement into the building of a farmer's asset.
One person’s story (N1)
+ A single story
The benefit appears collectively. A company pays, and Bôndy plants trees on a farmer's land; the species bear fruit or yield timber and the grown trees belong to the farmer, so the reason to tend them sits with the farmer. It works from several sites, mostly in Analamanga, and individual corporate projects are recorded at scales such as 8,666 trees on 8.6 hectares, sequestering 57 tonnes of CO2 over five years. Mongabay's reporting also judged the model to be working for both the rural people and the companies funding it. Nature of sources: independent (Mongabay) plus programme-official.
Source nature: Mongabay / Bôndy / T2 industry media and programme-official. Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- The positive side of this assessment rests on the single story (N1) above and its source. A per-item ledger of positive effects has not yet been compiled for this organization.T2 industry media and programme-official
Watching (unconfirmed; not counted in the assessment)- Ecological criticism of largely non-native planting (Mongabay)
- small scale of results and dependence on corporate budgets
Looking ahead (not included in the assessment)- Continuing mangrove restoration and corporate partnership projects.
A second look
Assessments of the environmental side are divided. Mongabay's reporting noted that most of the trees planted are non-native acacia and eucalyptus that may be cut for fuel and timber, and that the contribution to ecosystems is limited compared with the social side. The carbon fixed per project is small, and consolidated results are published only sparsely. Because it depends on corporate budgets, the money determines the area planted.
Sources
+N1Mongabay / Bôndy｜2022｜🔗
How to read this assessment
A Independently verified +, with no confirmed −
B Leans +, with independent backing
C Mixed. A confirmed − sets the ceiling, or much is unverified
D A serious confirmed − sets the ceiling
E A serious − reaches the core of the organization
F Serious and systemic, with little redeeming +
G Only extreme cases
Out of scope An entity whose core purpose is illegal
On hold Independent evidence is scarce on both + and −
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the narrative an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q4 | Back to top