Hireup is an Australian platform that lets people with disability choose 'when, from whom and what kind of support' they receive. In 2015, siblings Jordan and Laura O'Reilly (together with Murray Banton) founded it. Until their brother Shane, who had cerebral palsy, died suddenly at 21, the family had felt powerless within a revolving-door system in which 'a different support worker turns up every day.' From that experience they built a system that matches people with disability and support workers not only on qualifications but on interests and compatibility, and lets people themselves search for, hire and manage their workers. Distinctively, it hires support workers as 'employees' rather than gig-economy sole traders, and O'Reilly has publicly criticized worker misclassification before a Senate committee. It is a registered NDIS provider used by more than 10,000 people with disability and about 10,000 support workers a year, is about 15% cheaper than NDIS rates, and is said to have saved users over 11 million dollars. It has been named No.1 in the Deloitte Fast50 (2017), a Google.org Impact Challenge winner ($1M, 2018) and NSW Pearcey Entrepreneur (2021).
●●○ medium
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
Hireup: People with disability choose and employ their own support workers. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q2; estimate based on public information.)
Main narrative
One person’s story (N1)
+ before → after
Domenico, who has cerebral palsy, and his mother Michelle were able—through Hireup—to meet Alax, a support worker who fits their life and temperament. Being able to choose 'who comes into the house,' the mother says, is the greatest reassurance. Because Hireup matches not only on qualifications but on interests and compatibility, such lasting relationships are more likely to form.
Source nature: SBS Small Business Secrets / P2 Independent media (public broadcaster SBS). Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- Hireup is a registered NDIS provider used by over 10,000 people with disability and about 10,000 support workers a year, standing out in the industry for hiring workers as 'employees' rather than gig workers. It was named Australia's fastest-growing in the Deloitte Fast50 (2017), a Google.org Impact Challenge winner ($1M, 2018) and NSW Pearcey Entrepreneur (2021), and Seek Investments provided a $40M Series A.P1 Independent evaluation (Google.org / Pearcey Award) / SmartCompany / Startup Daily
− effects (confirmed)
- No confirmed −.
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- Expansion of regions and services; improving support matching through data/AI.
A second look
The core plus is people with disability having choice and discretion, dignified support relationships, and the employment quality of hiring support workers as 'employees' rather than gig workers (People), corroborated by SBS, SmartCompany, Google.org and the Pearcey Award. On the other hand, in 2026 a trade union (ASU) ran a campaign criticizing some NDIS providers over pay and classification and claimed Hireup was among the targets (in dispute). Because this is not a judicial finding, we place it on watch.
Sources
How to read this assessment
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the story an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q2 | Back to top