HoMie (Homelessness of Melbourne Incorporated Enterprise) is a Melbourne social enterprise that puts 100% of its streetwear profits toward supporting young people experiencing homelessness or hardship. In 2015, Marcus Crook, Nick Pearce and Rob Gillies founded it. It began when they were moved by the presence of people sleeping rough in the city and started a Facebook page, 'Homelessness of Melbourne,' to tell their stories. Its core work is threefold. 'Pathway Alliance' is a 6–8-month program giving young people aged 18–25 facing hardship paid, accredited retail education and work experience leading to a Certificate III, working at HoMie's store and at partner stores such as Nike, Champion, Sportsgirl and Cotton On. 'VIP Days' invite young people facing hardship into the store for free, to spend dignified time with five items of clothing plus a haircut and a meal. 'REBORN' is a circular effort upcycling offcuts and partner brands' fabric scraps. It has supported over 3,900–4,000 young people, with an 85% employment-retention rate, given away 15,500 items of clothing, and put $600,000 toward living wages.
●●○ medium
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
HoMie: 100% of profits to supporting young people facing homelessness. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q2; estimate based on public information.)
Main narrative
One person’s story (N1)
+ before → after
In HoMie's 'Pathway Alliance,' young people aged 18–25 experiencing homelessness or hardship build up 6–8 months of retail education and practice while being paid, earn a Certificate III, and move on to a next career. 'Every minute they work is paid,' the founders say. The parallel 'VIP Days' let young people facing hardship receive clothing, a haircut and a meal for free and spend dignified time. The employment-retention rate is said to be 85%.
Source nature: ABC / 25hours Companion / P2 Independent media (public broadcaster ABC). Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- HoMie puts 100% of its own brand's profits toward supporting young people facing homelessness, having supported over 3,900–4,000 people, with an 85% employment-retention rate, given away 15,500 items of clothing, and put $600,000 toward living wages. Partnering with Nike, Champion, Country Road and others, its REBORN upcycling of offcuts also reduces clothing landfill.P2 Independent media / The Urban List / SmartCompany
− effects (confirmed)
- No confirmed −.
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- Supporting an additional 48 people a year at the CBD (Emporium) store; expanding Store Sessions and REBORN.
A second look
The core plus is paid work training and employment and dignified experiences for young people experiencing homelessness or hardship (People) and upcycling of clothing (Nature), independently backed by ABC, frankie, SmartCompany and Country Road. The structure of putting 100% of profits toward support is clear, with few weak points in the assessment. Long-term tracking (independent verification of retention after graduating) is a future confirmation point.
Sources
How to read this assessment
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the story an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q2 | Back to top