B
NARRATIVE VALUE
Certainty
●●○ medium
ABCDEFG
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
As of: 2026-Q4Status: ActiveCeiling reason: No confirmed −
History2026-Q4BHistory grows each quarter
OLIO: Handing the neighbors what is left over, before it is thrown out. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q4; estimate based on public information.)
Main narrative
On the day she moved back to the UK from a posting in China, Tessa Cook stood in the street holding the food left in her fridge. She did not want to throw it away, so she tried to give it to passers-by. A stranger took it. In 2015, with Saasha Celestial-One, she launched OLIO.
The app is simple: photograph what you have spare, post it, and someone nearby comes to collect. Alongside household food, volunteers called Food Waste Heroes collect unsold stock from supermarkets and cafés and redistribute it locally. Registered volunteers number more than 100,000, and more than 140 million portions of food have been shared. In the UK, partnerships with retailers have spread, creating a route by which what remains after closing time goes into the neighborhood. Two things happen at once by design — food waste falls, and the chance to speak to a neighbor returns. The company holds B Corp certification.
One person’s story (N1)
+ A single story
On the day she moved home from China, Tessa Cook stood in the street with the food left in her fridge, unwilling to throw it away, and offered it to passers-by. A stranger took it. On the app she launched in 2015, you photograph what you have spare and someone nearby comes to collect it. More than 100,000 registered volunteers collect unsold stock from shops and redistribute it, and more than 140 million portions have been shared. Nature of sources: program-official plus independent (BBC and others).
Source nature: OLIO / BBC / T2 program-official and major media. Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- The positive side of this assessment rests on the single story (N1) above and its source. A per-item ledger of positive effects has not yet been compiled for this organization.T2 program-official and major media
Watching (unconfirmed; not counted in the assessment)- Reduction figures calculated mainly in-house
- an operating structure dependent on volunteers
Looking ahead (not included in the assessment)- Expanding retail partnerships and the volunteer network.
A second look
The number of meals shared rests mainly on the company's own counting. There is a question of how long a structure dependent on unpaid volunteers for collection and distribution can hold. Because it requires the app, it does not necessarily reach those most short of food.
Sources
How to read this assessment
A Independently verified +, with no confirmed −
B Leans +, with independent backing
C Mixed. A confirmed − sets the ceiling, or much is unverified
D A serious confirmed − sets the ceiling
E A serious − reaches the core of the organization
F Serious and systemic, with little redeeming +
G Only extreme cases
Out of scope An entity whose core purpose is illegal
On hold Independent evidence is scarce on both + and −
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the narrative an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q4 | Back to top