●○○ low
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
Uwamuki Inc.: Replacing beef with the soy meat “Soycle”. “Make an environmentally considerate lifestyle Japan's standard” — Fukuoka-born Uwamuki Inc. (founded 2019; CEO Daisaku Shirasaka) raises that banner and runs the soy-meat brand “Soycle.” The trigger for founding was that in 2020 his then 18-month-old son was diagnosed with stage-4 childhood cancer and recovered after treatment. Resolving to “build a business that contributes to the future of the life we were allowed to keep — that is, to environmental problems,” he arrived at soy meat. Its flagship “sprinkle-on protein: sprouted-soybean flakes” is made from soybeans alone, designed so even people who have never eaten meat can use it easily. In 2025, full-scale sales began at metropolitan-area supermarkets such as Summit, Yaoko, and Ito-Yokado, and it also runs the “field-born series” with Pietro. It won the ESG-category award of the “D2C Rising Star Award 2023.” The letter is B; certainty is low. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q2; estimate based on public information.)
Main narrative
“Make an environmentally considerate lifestyle Japan's standard” — Fukuoka-born Uwamuki Inc. (founded 2019; CEO Daisaku Shirasaka) raises that banner and runs the soy-meat brand “Soycle.” The trigger for founding was that in 2020 his then 18-month-old son was diagnosed with stage-4 childhood cancer and recovered after treatment. Resolving to “build a business that contributes to the future of the life we were allowed to keep — that is, to environmental problems,” he arrived at soy meat.
Its flagship “sprinkle-on protein: sprouted-soybean flakes” is made from soybeans alone, designed so even people who have never eaten meat can use it easily. In 2025, full-scale sales began at metropolitan-area supermarkets such as Summit, Yaoko, and Ito-Yokado, and it also runs the “field-born series” with Pietro. It won the ESG-category award of the “D2C Rising Star Award 2023.”
One person’s story (N1)
+ before → after
Soycle quantifies and publishes monthly, as “social impact,” how much it can reduce water and greenhouse-gas load when beef is replaced with a soy-derived food. “Once a week, a Soycle day instead of meat” — a dish that even people who have never eaten meat can adopt easily spread from mail-order-only to the shelves of nationwide chains.
Source nature: 株式会社上向き / P5 own/primary. Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- Won the ESG-category award of the “D2C Rising Star Award 2023.” It won a food-tech startup event and competed in the world finals in Singapore. It was also certified for Fukuoka City's social-startup growth-support program using hometown-tax donations (2024).P4 industry association / D2C Rising Star Award
− effects (confirmed)
- No confirmed −.
- Independent verification of environmental-load-reduction effects
A second look
The reduction in environmental load when beef is replaced with soy is mainly figures the company itself calculates and publishes, and material to independently verify the effect across the full life cycle is still thin.
Sources
How to read this assessment
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the story an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q2 | Back to top