Vaibhav Global (VGL) is an India-born listed retailer selling jewelry and lifestyle goods via TV and e-commerce, flying the banner 'Your Purchase Feeds.' Since 2015, partnering with Akshaya Patra and others in India, it runs a 'one-for-one' program in which every item sold across its US, UK, German and Indian channels delivers one school meal to a child. Cumulative meals have passed 100 million, reaching a scale of about 57,000 meals donated every school day. It targets 1 million meals a day by FY40 and also supports education, skills development and healthcare access.
B
NARRATIVE VALUE
Certainty
●●○ medium
●●○ medium
ABCDEFG
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
As of: 2026-Q3Status: ActiveCeiling reason: No confirmed −
History2026-Q3BHistory grows each quarter
Vaibhav Global (VGL): One item sold, one meal given—school meals for children. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q3; estimate based on public information.)
Main narrative
One person’s story (N1)
+ A single story
School-going children in developing regions who tend to lack nutrition. Through VGL's 'Your Purchase Feeds,' every item sold delivers one school meal. The benefit appears as a collective: cumulative meals have passed 100 million, with about 57,000 donated every school day.
Source nature: Akshaya Patra Foundation / P2 Independent (NGO / reporting). Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- Running the one-for-one meal program across US, UK, German and Indian channels, targeting 1 million meals a day by FY40.P1 First-party / Vaibhav Global
− effects (confirmed)
- No confirmed −.
Watching (unconfirmed; not counted in the assessment)
- A listed, for-profit retailer (main business is jewelry etc. for wealthy-country consumers)
- the donation is a sales-linked buy-one-give-one model (integrated with marketing)
- meal outcomes are partly self/partner-reported.
Looking ahead (not included in the assessment)
- Making meal outcomes (enrollment, nutrition) visible; a support base not tied to sales; progress toward 1 million meals a day; deepening education/health support.
A second look
The plus is school meals for undernourished children (People), backed by over 100 million cumulative meals, 57,000 a day, and the Akshaya Patra implementation. But this is a listed, for-profit retailer whose donation is tied to product sales (a 'buy-one-give-one' model, integrated with marketing), and whose main business is selling jewelry etc. to consumers in wealthy countries. Recognizing the genuine, verifiable school-meal plus but noting the sales-linked commercial model, B/medium.
Sources
+N1Akshaya Patra Foundation｜One Purchase Means One Meal for a Hungry Child｜2025｜🔗
+ effectVaibhav Global｜VGL Corporate Social Responsibility｜2025｜🔗
How to read this assessment
A Independently verified +, with no confirmed −
B Leans +, with independent backing
C Mixed. A confirmed − sets the ceiling, or much is unverified
D A serious confirmed − sets the ceiling
E A serious − reaches the core of the organization
F Serious and systemic, with little redeeming +
G Only extreme cases
Out of scope An entity whose core purpose is illegal
On hold Independent evidence is scarce on both + and −
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the narrative an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q3 | Back to top