●●○ medium
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
Who Gives A Crap (Good Goods Pty Ltd): Tree-free paper that brings toilets to the world. About 2 billion people worldwide lack a toilet, and roughly a million trees are felled every day for toilet paper. In 2012, Melbourne's Simon Griffiths, Danny Alexander, and Jehan Ratnatunga launched Who Gives A Crap — plastic-free, “tree-free” toilet paper, tissues, and paper towels made from recycled paper and bamboo — promising 50% of profit to toilet and sanitation work in developing countries. To raise funds, Griffiths sat on a toilet for 50 hours until pre-orders reached $50,000. A certified B Corp (impact score 125.5) and certified social enterprise, it now sells in about 40 countries. It has donated over A$13 million cumulatively to proven sanitation NGOs such as WaterAid, Splash, Water For People, and SHOFCO, supporting school toilets in Timor and water-free toilets in Kenya, and its products also reduce deforestation by being “tree-free.” The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q2; estimate based on public information.)
Main narrative
About 2 billion people worldwide lack a toilet, and roughly a million trees are felled every day for toilet paper. In 2012, Melbourne's Simon Griffiths, Danny Alexander, and Jehan Ratnatunga launched Who Gives A Crap — plastic-free, “tree-free” toilet paper, tissues, and paper towels made from recycled paper and bamboo — promising 50% of profit to toilet and sanitation work in developing countries. To raise funds, Griffiths sat on a toilet for 50 hours until pre-orders reached $50,000.
A certified B Corp (impact score 125.5) and certified social enterprise, it now sells in about 40 countries. It has donated over A$13 million cumulatively to proven sanitation NGOs such as WaterAid, Splash, Water For People, and SHOFCO, supporting school toilets in Timor and water-free toilets in Kenya, and its products also reduce deforestation by being “tree-free.”
One person’s story (N1)
+ before → after
A school in Timor long lacked proper toilets. Pupils had to relieve themselves outdoors, and girls who had started menstruating tended to miss school from embarrassment and poor hygiene. When a partner organization funded by Who Gives A Crap built clean toilets at the school, children could use them with peace of mind, and girls could keep attending — the founding wish of “a world where everyone has access to a toilet” taking shape in one schoolyard.
Source nature: Who Gives A Crap / WaterAid 等 / P5 own/grantee report. Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- WGAC holds B Corp certification (impact score 125.5) and Social Traders (social-enterprise certification), FSC certification, an NRDC sustainability A grade, and other third-party assessments from B-Lab and others. It gives 50% of profit to proven sanitation NGOs such as WaterAid, Splash, Water For People, and SHOFCO, donating over A$13 million cumulatively (2024). Its products are “tree-free,” made from recycled paper and bamboo.P1 certification / B Lab / Social Traders / FSC
− effects (confirmed)
- No confirmed −.
- Independent verification of partner-delivered outcomes; growth in donation scale (a goal in the billions); supply-chain environment and labor
A second look
The donation amount (over A$13 million cumulatively) is solid, but toilet/sanitation outcomes (e.g., health improvement) come via implementing partners, with no third-party quantitative evaluation of WGAC's own impact. Its value delivery is “funding + eco-conscious products,” a for-profit model that reinvests the remaining 50% of profit in growth. Manufacturing is in China, so supply-chain environment and labor are separate points.
Sources
How to read this assessment
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the story an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q2 | Back to top