will&able is an eco-cleaner brand filled by the hands of people with intellectual and physical disabilities who otherwise struggle to find work. Its parent, Altus Enterprises, has employed people with disability for over 60 years, but in the 2020 pandemic it lost its main contract refurbishing headsets for Air New Zealand, putting over 100 jobs at risk. will&able was launched to protect those jobs. It employs about 200 people in Auckland; bottles use up to 96–100% recycled New Zealand milk bottles and can be returned and upcycled after use. Sales grew from $557K (November 2022) to $1M (April 2024), stocked at supermarkets, OfficeMax and NXP. The bottle labels carry the faces of the employees who actually filled them. NZ public broadcaster RNZ has reported on it repeatedly, and it has support from an Impact Lab report and Circana. For many, work is more than wages—it is meaning and pride and a place among peers, and one family says 'it was the center of his life.'
●●○ medium
There is no confirmed −; independently verified + decide the position (B). No unreachable strike-through.= non-additive meter
will&able (Altus Enterprises): Eco cleaners, from recycled milk bottles, filled by people with disability. The letter is B; certainty is medium. Unconfirmed concerns are placed under “Watching.” (As of 2026-Q3; estimate based on public information.)
Main narrative
One person’s story (N1)
+ before → after
Many people with disability 'can hardly get work elsewhere'—this is the 'before.' Work at Altus/will&able means more than wages. One family said of a sibling who worked at Altus for years, 'it was the center of his life—meaning and purpose, and a connection to society. His peers were his community' (testimony from when that place was nearly lost in the 2020 pandemic layoffs). will&able was born to protect those jobs and keeps providing work to about 200 people with disability. The bottle labels carry the faces of the employees who filled them (Monique and others).
Source nature: RNZ(Radio New Zealand) / P1 Independent (NZ public broadcaster). Positive effects are not used to offset negatives.
Positive / negative effects
+ effects
- It employs about 200 people with intellectual and physical disability in Auckland. Bottles use up to 96–100% recycled NZ milk bottles, with a return-and-upcycle scheme and no animal testing. Sales grew $557K (Nov 2022) to $1M (Apr 2024), sold at supermarkets, OfficeMax and NXP. Parent Altus has over 60 years of disability-employment track record.P2 Trade media / Circana
− effects (confirmed)
- No confirmed −.
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- Adding job types by expanding into private-label and cleaning services; establishing cash flow to reach minimum wage; transitioning to ownership and operation by people with disability (as employees, managers, board members).
A second look
The plus is meaningful employment, dignity and belonging for people with disability who struggle to find work elsewhere (People) plus recycled milk bottles and eco cleaners (Nature), backed by independent reporting from RNZ and others, 60 years of track record, and an Impact Lab report. A caveat: some employees work under a minimum-wage exemption permit (a mix of benefits and wages)—a mechanism that opens job opportunities, but the sub-minimum wage is contentious, and the company itself sets reaching minimum wage as a goal. As the parent's loss of a contract triggered sudden layoffs (137 people in 2020) shows, the business's ups and downs directly translate into employment fragility.
Sources
How to read this assessment
- Reachable upper bound (ceiling): a confirmed − sets the ceiling, and independently verified + decide the position within it. + do not cancel out −.
- The weight of evidence is not symmetric: only confirmed − are counted; the volume of disputes or allegations goes under “Watching.” + are counted from independent evidence, while an organization’s own PR is treated as “reference.”
- Size is not value: scale is not used in the assessment. Matters that stay within money or competition—investors, shareholders, sanctions, trade secrets—are also excluded.
- The letter (assessment) and certainty (how reliable the information is) are separate axes.
This is a translation; the Japanese version is authoritative. The assessments here are generated automatically by AI based on published criteria. The operator does not alter individual results. Because they are AI-generated they may contain errors, and they are opinion and commentary, not statements of fact. Where evidence is insufficient, the entry is marked “On hold.” Requests for correction are accepted via the form.
Terms: Narrative Value = an assessment (A–G) of the distance between the story an organization tells and its reality / Ceiling meter = a visualization of the reachable upper bound / Watching = unconfirmed matters not counted / Protected stakeholders = people, animals, nature, and future generations. | Generated by: AI | As of: 2026-Q3 | Back to top